{"id":1194,"date":"2025-12-10T17:41:00","date_gmt":"2025-12-10T18:41:00","guid":{"rendered":"http:\/\/www.midborodocuments.com\/?p=1194"},"modified":"2025-12-12T10:21:53","modified_gmt":"2025-12-12T10:21:53","slug":"wisconsins-new-retro-license-plates-could-become-the-states-next-cash-cow","status":"publish","type":"post","link":"http:\/\/www.midborodocuments.com\/index.php\/2025\/12\/10\/wisconsins-new-retro-license-plates-could-become-the-states-next-cash-cow\/","title":{"rendered":"Wisconsin\u2019s New Retro License Plates Could Become The State\u2019s Next Cash Cow"},"content":{"rendered":"<div><img width=\"1024\" height=\"576\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-large size-large wp-post-image lazyload\" alt=\"\" style=\"margin-bottom: 15px\" loading=\"lazy\" data-src=\"http:\/\/www.midborodocuments.com\/wp-content\/uploads\/2025\/12\/PlatWIN9-1024x576-1.jpg\"><\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<ul class=\"wp-block-list\">\n<li>Wisconsin launches Blackout and Retro plates in early 2026.<\/li>\n<li>State expects new designs to generate tens of millions in revenue.<\/li>\n<li>Retro plate revives a 1970s look many residents still remember.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>Wisconsin drivers are getting more than just a new look for their license plates next year, they&rsquo;re getting a choice. Starting in January 2026, two fresh plate designs will hit the roads, offering a mix of retro charm and modern simplicity. <\/p>\n<div class=\"ad-placement\">\n<div id=\"82503191-e1d1-435a-874f-9c78a2a54a2f\" class=\"_ap_apex_ad\"><\/div>\n<div id=\"0f7e3106-c4d6-4db4-8135-c508879a76f8\" class=\"_ap_apex_ad\"><\/div>\n<p>\t\t\t\tvar adpushup = window.adpushup  = window.adpushup || {que:[]};<br \/>\n\t\t\t\tadpushup.que.push(function() {<br \/>\n\t\t\t\t\tif (adpushup.config.platform !== &#8220;DESKTOP&#8221;){<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;0f7e3106-c4d6-4db4-8135-c508879a76f8&#8221;);<br \/>\n\t\t\t\t\t} else {<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;82503191-e1d1-435a-874f-9c78a2a54a2f&#8221;);<br \/>\n\t\t\t\t\t}<br \/>\n\t\t\t\t});<\/p><\/div>\n<p>Unveiled by the Governor and the Department of Transportation, these new options are poised to give vehicles across the state a visual shakeup.<\/p>\n<p><strong>Read: <a href=\"https:\/\/www.carscoops.com\/2025\/10\/indianas-blackout-plates-are-selling-in-extraordinary-numbers\/\">The One License Plate Indiana Drivers Are Fighting To Get<\/a><\/strong><\/p>\n<p>One is a sleek, all-black &ldquo;Blackout&rdquo; plate, and the other <a href=\"https:\/\/www.carscoops.com\/tag\/design\/\">design<\/a> is what the state calls a retro &ldquo;Butter Yellow&rdquo; plate that takes inspiration from the 1970s. Both arrive in January 2026, and the state expects both to pump over $25 million into the budget within the first three years.<\/p>\n<div id=\"taboola-mid-article\"><\/div>\n<div id=\"taboola-mid-article-thumbnails-organic\"><\/div>\n<p>&ldquo;These new specialty plates are a win-win,&rdquo; Gov. Evers said, calling them both long-requested options and a revenue generator to &ldquo;fix the darn roads.&rdquo; The Blackout plate, with its white text on a clean black background, is expected to be the big seller. <\/p>\n<p>        <a href=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2025\/12\/PlatWIN10.jpg\" data-type=\"inarticle-image-block\"> <\/p>\n<figure class=\"wp-block-image size-large\">\n<p>                    <img loading=\"lazy\" class=\"lazy \" src=\"\" alt=\" Wisconsin&rsquo;s New Retro License Plates Could Become The State&rsquo;s Next Cash Cow\" width=\"2424\" height=\"1364\" data-src=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2025\/12\/PlatWIN10-1024x576.jpg\" data-type=\"inarticle-image\" \/><figcaption>WisDOT <\/figcaption><\/figure>\n<p>        <\/a>  <\/p>\n<p>According to the Wisconsin Department of Transportation (WisDOT), more than half a million Blackout plates could be on the road by 2029, based <a href=\"https:\/\/www.carscoops.com\/2025\/07\/indiana-just-made-a-license-plate-thats-cooler-than-your-whole-car\/\">on demand seen in neighboring states<\/a>. <\/p>\n<p>The state&rsquo;s new retro &ldquo;Butter Yellow&rdquo; plate revives the yellow-and-black look that plenty of Wisconsinites grew up with. WisDOT Secretary Kristina Boardman said getting the shade just right took effort, adding, &ldquo;It&rsquo;s nostalgic, it&rsquo;s familiar to many, and I am planning to order one myself.&rdquo; <\/p>\n<p>How they didn&rsquo;t call it the &ldquo;Cheese Plate,&rdquo; we may never know.<\/p>\n<p>Both plates will carry standard Wisconsin markings, with &ldquo;America&rsquo;s Dairyland&rdquo; returning on the Retro plate. Blackout plates will start with the ZAA sequence, while Retro plates kick off with YAA. Personalized plates can hold up to seven characters.<\/p>\n<div class=\"ad-placement\">\n<div id=\"9b1169d9-7a89-4971-a77f-1397f7588751\" class=\"_ap_apex_ad\"> <\/div>\n<div id=\"bb7964e9-07de-4b06-a83e-ead35079d53c\" class=\"_ap_apex_ad\"> <\/div>\n<p>\t\t\t\tvar adpushup = window.adpushup  = window.adpushup || {que:[]};<br \/>\n\t\t\t\tadpushup.que.push(function() {<br \/>\n\t\t\t\t\tif (adpushup.config.platform !== &#8220;DESKTOP&#8221;){<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;bb7964e9-07de-4b06-a83e-ead35079d53c&#8221;);<br \/>\n\t\t\t\t\t} else {<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;9b1169d9-7a89-4971-a77f-1397f7588751&#8221;);<br \/>\n\t\t\t\t\t}<br \/>\n\t\t\t\t});<\/p><\/div>\n<p><strong>How Much Do They Cost?<\/strong><\/p>\n<section class=\"type:slideshow\"><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><img loading=\"lazy\" class=\"lazy \" data-src=\"\" width=\"150\" height=\"150\" alt=\"\" src=\"\" data-type=\"inarticle-image\" \/><\/section>\n<h4 class=\"wp-block-heading\">WisDOT <\/h4>\n<p>Pricing is straightforward. Each plate comes with a $15 issuance fee plus a $25 annual registration fee. Drivers can order them online, at most <a href=\"https:\/\/www.carscoops.com\/tag\/dmv\/\">DMVs<\/a>, or through participating dealers, and WisDOT&rsquo;s redesigned online ordering system can deliver non-personalized plates in as little as a week. <\/p>\n<p>Personalized messages are checked in real time, and customers can renew registration during checkout. Expect to see a lot more black and butter on Wisconsin roads soon.<\/p>\n<div class=\"ad-placement\">\n<div id=\"9b1169d9-7a89-4971-a77f-1397f7588751\" class=\"_ap_apex_ad\"> <\/div>\n<div id=\"bb7964e9-07de-4b06-a83e-ead35079d53c\" class=\"_ap_apex_ad\"> <\/div>\n<p>\t\t\t\tvar adpushup = window.adpushup  = window.adpushup || {que:[]};<br \/>\n\t\t\t\tadpushup.que.push(function() {<br \/>\n\t\t\t\t\tif (adpushup.config.platform !== &#8220;DESKTOP&#8221;){<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;bb7964e9-07de-4b06-a83e-ead35079d53c&#8221;);<br \/>\n\t\t\t\t\t} else {<br \/>\n\t\t\t\t\t\tadpushup.triggerAd(&#8220;9b1169d9-7a89-4971-a77f-1397f7588751&#8221;);<br \/>\n\t\t\t\t\t}<br \/>\n\t\t\t\t});<\/p><\/div>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<\/div>\n<\/figure>\n<h4 class=\"wp-block-heading\"><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Wisconsin launches Blackout and Retro plates in early 2026. State expects new designs to generate tens of millions in revenue. Retro plate revives a 1970s look many residents still remember. Wisconsin drivers are getting more than just a new look for their license plates next year, they&rsquo;re getting a choice. Starting in January 2026, two [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"http:\/\/www.midborodocuments.com\/index.php\/wp-json\/wp\/v2\/posts\/1194"}],"collection":[{"href":"http:\/\/www.midborodocuments.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.midborodocuments.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.midborodocuments.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.midborodocuments.com\/index.php\/wp-json\/wp\/v2\/comments?post=1194"}],"version-history":[{"count":2,"href":"http:\/\/www.midborodocuments.com\/index.php\/wp-json\/wp\/v2\/posts\/1194\/revisions"}],"predecessor-version":[{"id":1197,"href":"http:\/\/www.midborodocuments.com\/index.php\/wp-json\/wp\/v2\/posts\/1194\/revisions\/1197"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.midborodocuments.com\/index.php\/wp-json\/wp\/v2\/media\/1196"}],"wp:attachment":[{"href":"http:\/\/www.midborodocuments.com\/index.php\/wp-json\/wp\/v2\/media?parent=1194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.midborodocuments.com\/index.php\/wp-json\/wp\/v2\/categories?post=1194"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.midborodocuments.com\/index.php\/wp-json\/wp\/v2\/tags?post=1194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}